Agile is a Service: You May Be Improving the Wrong Things

So much about software development (in particular, and product development in general) as a business has less to do with technology than it has to do with keeping customers happy.  What do customers really care about?  While they say they want their product on time, on budget and doing what they asked of it to do, most of the time, managing their expectations has little to do with time, cost, features, functions, or quality.  What they experience is more about how the developer treats them as a customer.  In other words, what they perceive as the developer’s business as a service is what customers react to.

Of course, customers aren’t typically happy when the product is late, doesn’t do what they need it to do, and/or costs more than they were expecting to pay – scope creep notwithstanding.  Be that as it may, agile development and management practices recognize the importance of customer involvement (and all stakeholders, in general).  In fact, while the “traditional” development and management world has long espoused the importance of an integrated team for product and process development, it’s the agile development and management movement that actually made it work more smoothly with more regularity.

(Before anyone from the “traditional” development camp jumps down my throat, keep in mind: I came from the traditional camp first and saw attempts at IPPD and saw how difficult it was to get it going, keep it working, and eliminate the competition and other organizational stress that IPPD continues to experience in the traditional market.  And, I’m also not saying it doesn’t work in traditional settings, just that it worked much better, much faster, and with much more regularity in the agile settings.)

From the beginning, agile practices understood the importance of the customer and of being a service to the customer.  Kanban (more recently) even refers to different types of work as “classes of service”.  In fact, if we look at the most common pains in development work (e.g., staffing, time, agreement on priorities and expectations), we see that it’s seldom technology or engineering issues.  They’re issues more aligned with the developers’ abilities to provide their services.

Let’s now look at another importance facet of all development, agile notwithstanding.  Much of it happens after the initial product is released!  Once the product is released, there is precious little actual development going on.  The ongoing support of the product includes enhancements and other updates, but very little of that work requires any engineering!  Furthermore, what is worked-on comes in through a flow of requests, fixes, and other (very-often unrelated) tasks. 

After a product has been released, the operation of a development shop resembles a high-end restaurant far more closely than it appears as a production floor.  Once the menu has been “developed”, from that point forward, patrons merely ask for items from the menu and for modifications to items on the menu.  Even were there to be a “special order” of something not at all on the menu, the amount of “development” necessary to "serve” it is minimal.  And, when something truly off-the-wall is requested, the chef knows enough to respond with an appropriately apologetic, “Sorry, we can’t make that for you right now.  Please let us know in advance and we’d be happy to work something up for you.”  At which point, they would set about developing the new product.

Meanwhile, the vast majority of the work is actually just plugging away at the service.  In the service context, development is often not the majority of the work.  In that context, engineering plays an important role much less often than the ability to deliver services, manage transition of services, ensure continuity of service, handle incidents, manage resources, and so on.

What does this mean for agile teams, and, what does this have to do with CMMI?

Well, maybe much of the perceived incompatibility between CMMI (for Development) and agile practices are not due to incompatibilities in CMMI and agile, but incompatibilities in the business of agile and the improvement of development.  In other words, maybe the perceived incompatibilities between CMMI and agile are because CMMI for Development (CMMI-DEV) is meant to improve development and many agile teams aren’t doing as much development as they are providing a service.  Perhaps it’s just that the business models presumed by the two approaches are not aimed at making progress in the same way.

When agile teams are doing actual development, CMMI-DEV should work well and can help improve their development activities.  But, agile teams are often not doing development as much as they are providing a service.  They establish themselves and operate as service providers.  Most of the agile approaches to development are far more aptly modeled as services.

CMMI for Services defines services as follows*:

• A product that is intangible and non-storable.
• Services are delivered through the use of service systems that have been designed to satisfy service requirements.
• Many service providers deliver combinations of services and goods. A single service system can deliver both types of products.
• Services may be delivered through combinations of manual and automated processes.

*Glossary CMMI® for Services, Version 1.3, CMMI-SVC, V1.3, CMU/SEI-2010-TR-034

Many requests made of many agile teams have more to do with supporting the product than developing a product.  While the product is still under development, then, by all means, CMMI for Development is apropos.  But after the initial development (where more product-oriented money is spent), the development is hard to see and harder to pin down.

Maybe, improving development is not the right thing to develop.  Perhaps agile teams could look at how they handle “development as a service” for their improvement targets.  Maybe CMMI for Services is a much better fit for agile teams. 

Could a switch from CMMI-DEV to CMMI-SVC benefit agile teams?  Could a switch from CMMI-DEV to CMMI-SVC make achieving CMMI ratings easier and more meaningful?

I believe the answer to both is a resounding: ABSOLUTELY!

ATTENTION AGILE TEAMS: You need a CMMI rating?  Look at CMMI for Services.  It might just make your lives easier and actually deliver more value right now!

[NOTE: I have an essay, Are Services Agile?, in this book on this topic.  Since you can “look inside” you might be able to read it without buying it.  Furthermore, the essay has been published online in some places.  You might be able to find it out there.]